Marketing

Global Marketing Operations The SMG Marketing Division is dedicated to discovering clients’ challenges and providing marketing and advertising solutions that meet goals and generate results — results that are measurable, actionable and which positively impact the bottom line.

Supporting the needs of clients around the world, our B2B and B2C Marketing and Advertising services include:

  • Strategic Consulting
  • Strategic Marketing Plan Development
  • Launch — Company, Product, Country (Asia and Latin America)
  • Turnaround and Business Growth/Expansion
  • Feasibility Studies and Needs Assessments
  • Lead Generation
  • Campaign Design — Measurable, Designed to Yield Highest ROI
  • Campaign Testing
  • Branding and Awareness Advertising
  • Database Marketing
  • Complex Segmentation Strategies
  • CRM, Retention and Loyalty
  • Cross Sell Marketing
  • Online Marketing and Social Media
  • Traditional Direct Marketing
  • Interim Marketing and Project Management
  • Multicultural Marketing — U.S. Hispanic and U.S. Asian
  • Latin American Marketing
  • Asian Marketing
  • B2B Marketing — Customers and Stakeholders
  • Internal Communications — Planning, Design and Implementation
  • Market Research
  • Results and ROI Analysis
  • Creative Direction, Team Oversight, Critiques
  • Website Design and Copy
  • In-House Training, Workshops and Seminars
  • Presentations, RFP/Proposal Writing
  • Keynotes and Speaking Engagements