Marketing

Global Marketing Operations SMG Global Consultants provides comprehensive operational planning, design, management and marketing services for the hospitality, gaming, commercial real estate, convention & trade show industries.

Our B2B and B2C Marketing and Advertising services include:

  • Strategic Consulting
  • Marketing Plan Development
  • Launches and Turnaround
  • Campaign Design — Measurable, Designed to Yield Highest ROI
  • Campaign Testing
  • Branding and Awareness Advertising
  • Feasibility Studies and Opportunity Assessments
  • Database Marketing
  • List Strategies and Procurement
  • Complex Segmentation Strategies
  • CRM, Retention and Loyalty Programs
  • Cross Sell Marketing
  • Online and Social Media Marketing
  • Traditional Direct Marketing
  • Interim Marketing and Project Management
  • Ethnic Marketing — U.S. Hispanic and U.S. Asian
  • B2B Marketing — Customers, Prospects, Stakeholders
  • Internal Communications — Planning, Design and Implementation
  • Market Research
  • Results and ROI Analysis
  • In-House Training (Guest Experience, Loyalty, Ethnic Markets, etc.)